Dasavatharam breaks TV records….
Bygedra deur sssjvsss op Oktober 21, 2009
Dasa telecasted from 6 PM – 11.10 PM = 310 mins
After deducting the 30 mins news , we hav 280 mins.
Film is about 190 mins long….so approximately minimum of 90 mins (5400secs) Ads were shown by Kalaingar TV.
For 10 seconds of AD, if we put 2L , Kalaingar TV could hav collected 10.8 Crores ( i remember they got DASA rights for 5 Crores )
Also this is the first ever Tamil telecast…..a long way to go as well…
Credits : UNKH community in orkut 
