Ilaya thalapathi Vijay’s latest movie Vettaikaran opened to full houses on its opening weekend, despite the huge marketing of Avatar. But with not much Tamil release around the collections saw a huge fall in the second week itself, despite being a long weekend due to Christmas.
For an instance, the collections in Chennai is around 93 Lakhs in the first weekend with around 93% theater occupancy, it saw a huge fall as low as 59lakhs in the second weekend itself with just 70% theater occupancy.
Never a good sign of success, and this is despite all the amazing marketing strategy done by Sun TV and the glamour show of Anushka did not help as well. May be , it is going to be four in a row following ATM, Kuruvi and Villu. Worse way of looking at it, sixth flop in his last seven movies(Uthaya, Aathi being other two flops and Pokkiri being the only saving grace)
SSS_JV's Space 